But fuzzy, indistinct audio is usually enough to make anybody hit the “back” button within a few seconds of starting to play a video.īecause audio matters so much, a good microphone is the first piece of equipment you should invest in. Most people are willing to watch a video that’s not shot in HD or that’s even a little grainy, as long as everything else about it is good. Your audio quality is actually more important than your professional video quality. This is smoother and more natural than jumping from one scene where nothing is happening to another. Adding background music and transitions.Īnother editing tip: If you cut from one scene to another in your professional video, make the jump when there’s motion in both segments.Cutting out awkward pauses and silences.Adjusting the lighting a little if you need to.Using noise canceling to clean up any background noise.Whether you’re editing videos yourself or outsourcing this task to video editing services, there are a few things that should be done during this stage: A simple, clean editing style generally looks most professional. Trying out different effects can be fun during the video editing process, but don’t go too crazy. Make sure to check out this video for both a great example of a filming set and some great tips on how to actually set up a home office. For instance, Amy Landino, makes her professional videos in her home office. It’s also a good idea to shoot a video in a “professional” environment: the place where you actually work or spend time. Make sure your subject stands several feet away from the backdrop to avoid casting shadows on it. A wall, a bedsheet, or a large sheet of backdrop paper are all good options. One easy way to get a professional look for your video is to use a solid-colored background. Nothing looks less professional than a messy or distracting background. Use a Clean Background.īe deliberate about the background you use for filming. Using a single light source creates more shadows in your video. If you want your subject to have a bit more shadow and depth, you can try using the “lighting triangle” to achieve it. The two symmetrically-placed light sources create a balanced effect with no shadows. Here’s one example from Wistia of how you can achieve this setup. You can place them either behind the camera or just in front of it. If you want to use flat light in your video, balance two light sources on either side of the camera. Using little or no shadow creates a more open and straightforward vibe, which is usually better for business and marketing videos. Using lots of shadow looks dramatic, and it can be distracting in professional videos where drama isn’t the intended effect. Do you want your subject’s face entirely lit up (“soft” or “flat” light), or do you want some shadows (“hard” light)? You can also use a large lamp or two to cast the type of light you want.īefore you set up your light sources, consider the effect you want to create in your finished video. One thing to avoid is overhead lighting – it can cast unflattering shadows on your subjects’ faces. If you’re filming indoors, you will need to be more intentional about the types of lights you use and where you place them. If you do have to film in the middle of the day, try to do so on a cloudy day, or find a shady area for softer light.ĭo your best to get your footage in the morning or evening, when the light is softer. Midday light coming from straight overhead can cast harsh shadows on your subjects, while morning and evening light is more flattering. If you’re filming in natural light, do your best to get your footage in the morning or evening, when the light is softer. The sun is one of the best light sources for video.
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